Browsing by Subject "Patriotism"

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Consumer Ethnocentrism on the Purchase of Milk Powder: A Comparative Study Between Foreign and Local Brand in Mullaitivu District

Selvarajan, P.; Jeyaseelan, S. (Faculty of Business Studies, University of Vavuniya, 31-12-22)

Consumer Ethnocentrism has a huge impact on consumption of domestic and foreign manufactures goods. Previous research witnessed that Consumer Ethnocentrism affects the consumers’ decision of whether to buy domestic or ...
Patriotic Advertising and Millennials in India: An Empirical Investigation

Shetty, S.; Anand, K.; Raghavendra, A.N.; Singaram, R.; Kishore, S.N. (Faculty of Business Studies, University of Vavuniya, 2021-12)

Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national ...

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