Browsing by Author "Pavithra, S."

Browsing by Author "Pavithra, S."

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  • Green marketing mix as a strategy to improve competitive advantage 
    Pavithra, S.; Pushpanathan, A. (Faculty of Management Studies and Commerce, University of Jaffna., 2019)
    Today many companies want to improve their greenness. A way to do this is by greening the marketing mix. The current green marketing literature only touches upon certain aspects of the marketing mix. As green marketing ...